New Yorker Bagels

Wholesale Direct

We're pleased to offer our Wholesale Direct program to approved small and mid-sized applicants. This new program allows you to differentiate your cafe, restaurant, hotel or shop by offering premium, hand-rolled, preservative-free New York City bagels. All orders are shipped fresh via FedEx Overnight Freight. Freight shipping is included in all prices. Our bagels freeze wonderfully, so we advise wholesale customers to order for 1-2 weeks and freeze – thawing additional bagels as you need them. 

Wholesale Direct members can also set automated recurring orders so bagels are automatically shipped at an interval you choose (instructions). You must be set up as a Wholesale Direct Customer to access our wholesale products. To get set up:

STEP 1) Create an account using this link.
STEP 2) Email and we will complete the process. Please include your name, store name, phone number and state in this email to us.

Wholesale Direct Packages

Note on our pricing: Freight shipping expenses make up 75 - 95% of our costs. More importantly, these are premium bagels hand-rolled in NYC and shipped fresh - not a bagel you would sell for 99¢ with butter! If you're looking for cheap, bulk bagels we are not the supplier for you.
You should display our decal on-counter, and make it clear to customers that they are getting an exceptional NYC bagel. Word will spread that you have the best bagels in your area and customers will come back - we're seeing it happen across the country! Thank you.
Assortment Options Quantity Price Weight Overnight Freight Total Purchase Link
Hand-Rolled Extra Large Select up to 12 flavors from our 22 options. 144 $45 60 lbs $180 $225 Purchase
(Login Required)
Kettle Boiled Minis

Select up to 6 flavors from our 7 options.

288 $45 60 lbs $180 $225 Purchase
(Login Required)
Hand-Rolled Extra Large Subscription Select up to 12 flavors and set automatic delivery frequency between 4x a week to 1 a month. 144 $40 60 lbs $180 $220* Purchase
(Login Required)

* 10% off first two Wholesale Subscription Oders available - email for a discount code.

Hand-Rolled bagels are packaged in sleeves of six. 
Mini Bagels are packaged in sleeves of 24.

Wholesale Direct Notes: 


All orders are baked on demand and shipped fresh: please be sure someone will be available to receive and freeze your order.

Wholesale customers may set an automated subscription order for either package. (Help)

Stay Fresh with New Yorker Email